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The reality is that many people do not know how to choose good olive oil. We are on a mission to change that.
Olives are fruits, after all, so good olive oil needs to have the aroma of fresh fruit. Discover more.
As long as you follow a series of conduct rules, you or anyone else can assess the extra virgin olive oil quality.
We talked with Dr Simon Poole, a renowned expert on the benefits of the Mediterranean diet.