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The biggest problem for the olive industry, contrary to beliefs, is consumers' education, not fraudulent olive oils.
A number one problem is that every day's olive oil users don't make purchase decisions based on olive oil quality.
At MARQT.NO, we believe that the most effective way to eliminate fraud in the olive industry is to educate the consumers on how to make the right decisions when buying the olive oil.
Better education of consumers on olive oils will help the industry most and lead to solving the issue of fraudulent olive oils.