Is the fraudulent olive oil industry's biggest problem? |

Is the fraudulent olive oil industry's biggest problem?

Pontus Hagman

The biggest problem for the olive sector, contrary to beliefs, is not the number of fraudulent olive oils available at the market but the lack of education about olive oil.

Unfortunately, it is very problematic that most olive oil consumers don't make purchase decisions based on olive oil quality but based on price.

At, we believe that the most effective way to eliminate fraud in the olive sector is to educate the consumers on making the right decisions when buying the olive oil.

Better education of consumers on olive oils will help the industry most and solve the issue of fraudulent olive oils.

Thus, we regularly organised interactive free online events and masterclasses to discuss food, cooking, nutrition, health, and fitness with experts in their field. With a series of different workshops and classes with our olive oil producers, we will try to help you understand olive oil better and ultimately help you find the olive oils that will be a real treat for your buds and beneficial to your health.

Learning little by little, you can learn a lot. So we welcome you to dive with us into the world of olive oils! As words are not enough, we recommend that if you wish to have the best learning experience, try to connect what you hear with the sensory experience - a taste of extra virgin olive oil. You can purchase an olive oil tasting kit for every masterclass we do. It is not mandatory but strongly recommended.

To avoid fraudulent olive oil purchase, read the following: 

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