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The reality is that many people do not know how to choose good olive oil. Marqt.no is on a mission to change that.
We know, that it might be confusing with so many olive oil producers and many different shops and supermarkets trying to sell. We recommend to do a little research and learn a thing or two about how to choose the best for you and the environment.
Following these 10 hints will help you choose the best extra virgin olive that will benefit your health, which should be your No. 1 reason why buying an extra virgin olive oil.
- The first hint is visual, the way the olive producer bottles their olive oil. Extra virgin olive oil should ALWAYS be in dark glass bottles or other containers that don't allow UV light to reach the product as it will affect the oil. Avoid anything in a clear glass bottle, no matter how pretty and impressive the label and bottle are.
- Choose always extra virgin olive oil, the highest grade of olive oil - EVOO. If you consider buying any lower grade than extra virgin, we strongly recommend that instead option for sunflower oil, it might be a healthier choice.
- The third hint is an easy hint what olive oil to buy. If extra virgin olive oil is in Flos Olei go for it. Flos Olei is the olive oil guide book (Olive Bible) by the world's most influential and extensive guide of olive oils; you can be sure that it is an exceptional extra virgin olive oil if listed there.
- Another simple indicator is if the olive oil is good - Has olive oil it won awards? - The NYIOOC World Olive Oil Competition or other recognizable international olive oil competition such as AVPA Paris Gourmet Awards, London International Olive Oil Competition, Japan Olive etc.
- It is much likely to find exceptional extra virgin olive oils in in specialized gourmet shops than the supermarket.
- Unlike wine, extra virgin olive oil does not get better with ageing. Try to buy extra virgin olive oils from the latest harvest, the fresher the olive oil, the better = healthier.
- Some top olive oils have a clear indication of the harvest year on the bottle or website, or best before date should be on the label. If extra virgin olive oil does not have a "best by date" on it, don't buy it.
- Best extra virgin olive oils usually come in small bottles of 100 ml to 750 ml. When you open an olive oil bottle, it will start to oxidize and slowly deteriorate in quality and health benefits, so if not a big olive oil user (yet). We suggest going to a smaller bottle size, especially if you don´t use it often. Once you open a bottle, you should use it within a month.
- Buying from small and artisan producers trustworthy is one of the best indicators of both quality and authenticity. Those olive producers produce small batches of extra virgin olive oil, as that is the only (best) way to control the superior quality of the extra virgin olive oil quality. At MARQT.NO carefully selected and partnered with such small local Mediterranean producers to bring you high-quality products produced with love, care and integrity loaded with antioxidants. Our beloved olive oil producer Ivo from the Gardens of Eden has little as 1,500 liters. Again, please do your research; you must choose the best possible healthy option. Unfortunately, many claims that they represent small producers, while the reality is different. At least this is something easily checked. Look into producer and check volume they produce (150,000 liters is not a small producer).
- Do not assume that buying a more prominent, well-known brand name guarantees the best quality. More often than not, they compromise quality for quantity.
We hope to educate people on making the right decisions when buying the olive oil that will be good for their taste buds, health, the environment and the olive oil industry.
Better education of consumers on olive oils will help the industry most and lead to solving the issue of fraudulent olive oils.
If interested in olive oil news and learning more besides reading our articles, we recommend following the Olive Oil Times.
Photo: Our producer Giorgio Clai from Istria (the world´s best olive producing region according to Flos Olei) producing award-winning organic extra virgin olive oil Terrebianche.
To learn more, we recommend to read the article:
- D. Putier, How Packaging Influences Olive Oil Quality, 2014
- A. Piscopo & M. Poiana, Packaging and Storage of Olive Oil, 2012