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Unfortunately, every day's olive oil users don't make purchase decisions based on olive oil quality.
Did you know that people living in the Mediterranean area and living on so-called Mediterranean diet have lower incidences of major illnesses such as cancer and cardiovascular diseases?
These days cold-pressed extra virgin olive oil labels are more of a marketing ploy trying to convince customers that they are purchasing high-quality olive oil.
Just as with the wine, pairing foods with different extra virgin oils will bring different flavours.