Message from founder

Katarina founder of


My name is Katarina, and I'm a girl behind the brand

I'm personally very interested in food, health and the environment. My career and travels worldwide introduced me to many different foods and products, witnessing natural production becoming rare and luxury. At the same time, people are more eager than ever to find high-quality products made with care and integrity, products that are good for us and the environment. But more than products, people are also looking for values, fantasy, inspiration. 

I believe that sustainable, healthy and tasty food that you know where it comes from makes us (and the planet) happy! This is my main inspiration.

As I am passionate about healthy food, the Mediterranean diet is an obvious choice for my family and I. Gathering and sharing the best of products at an acceptable price and conveniently delivered to your door is our mission.

I am proud to say that we have personally vetted all products at We offer unique, high-quality products from small farmers, boutique producers and award-winning brands. Products that are as sustainable, delicious and healthy as possible, for both individuals and the planet.

I hope you will enjoy tasting our products as much as we do.

Sincerely yours,